Wavemaker will have offices in 90 countries and over 8,500 employees. The brand, along with a new visual identity, will go live locally as the merger completes in each country, to be finalised by January 2018.
#WAVEMAKER GROUP M FULL#
Tim and his team have the full support of GroupM’s scale, resources and expertise.” Kelly Clark, global CEO of GroupM, added: “Wavemaker is an exciting new global agency brand with a powerful proposition for clients. Our Wavemaker brand and positioning is a compelling manifestation of that purpose.” Tim Castree, global CEO of MEC and Wavemaker, said: “Our purpose is to provide advertisers with the power to transform and grow their business through our Purchase Journey obsession and importantly to do this through the integration of Purchase Journey insights and data with PLATFORM, GroupM’s proprietary global audience technology. The brand mark WAVEMAKER reflects the agency’s heritage, born from WPP and GroupM. Our 7,600 people across 90 markets have the deep knowledge, confidence, and courage to provoke growth for some of the world’s leading brands and businesses. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Making waves happens when media, content and technology come together – activating against our unrivalled purchase journey understanding for the clients we represent. The Wavemaker way is globally consistent. GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.LONDON and NEW YORK - The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘WAVEMAKER’. GroupM is the world’s leading media investment company responsible for nearly $48B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX.
Our high-performing, innovation driven team comprises more than 800 performance marketing experts across GroupM. It simplifies the complexity brought on by media fragmentation and brings clients the most progressive digital, data and performance capabilities as they pursue brand and business growth. GroupM Performance is a Center of Excellence that combines the search, social and programmatic capabilities of Catalyst, Xaxis, and mPlatform. According to the evaluation, GroupM Performance “sports one of the strongest programmatic offerings and can solidly execute globally.” The report also recommends GroupM Performance to “marketers with channel-specific needs, like programmatic or eCommerce, that may eventually want one agency to manage all of its digital marketing channels.” More on GroupM Performance: GroupM Performance received the highest scores possible in 10 criteria, including global execution and privacy. In this evaluation, GroupM Performance was cited as a Strong Performer in Performance Marketing. GroupM Performance (including Catalyst, Xaxis, and mPlatform) was among the select companies that Forrester invited to participate in its 2019 Forrester Wave™ evaluation, The Forrester Wave™: Performance Marketing Agencies, Q3 2019.
GroupM Performance Debuts as a Strong Performer in The Forrester Wave™
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